The American Safety Razor Company - A Brief History

The American Safety Razor Company, also known as ASR, is a leading manufacturer of shaving products, including safety razors, disposable razors, and shaving cream. Founded in 1906, the company has a rich history that spans over a century, and has played a significant role in shaping the shaving industry.

The ASR was originally established as the Gem Safety Razor Company, with headquarters in Brooklyn, New York. The company's founder, Jerry Reichard, was a skilled metallurgist and engineer who had a vision for a new type of razor that would be safer and more efficient than the traditional straight razor.

Reichard's invention was the safety razor, which featured a guarded blade that reduced the risk of cuts and nicks while shaving. The safety razor quickly gained popularity among men, who embraced it as a safer and more convenient alternative to the straight razor.

In 1919, the Gem Safety Razor Company merged with the Ever-Ready Company to form the American Safety Razor Company. The new company continued to innovate and expand its product line, introducing new safety razors and disposable razors that were increasingly efficient and user-friendly.

Throughout the 20th century, the ASR became a household name, with millions of men relying on its products for their daily grooming routines. In the 1960s and 1970s, the company expanded its product line to include women's shaving products, such as disposable razors and shaving cream.

In the 1990s, the ASR underwent a major transformation, as it shifted its focus to manufacturing and marketing private-label shaving products for major retailers. Today, the company remains a leading provider of shaving products, with a presence in more than 100 countries around the world.

Over the years, the ASR has earned a reputation for innovation and quality, with a commitment to providing consumers with the best possible shaving experience. From its humble beginnings as a small Brooklyn-based company to its current position as a global leader in the shaving industry, the ASR has remained true to its roots, continuing to push the boundaries of what's possible in shaving technology.